All this left them feeling very frustrated and given that they are two talented, experienced and competent people who have both enjoyed a great number of successes, this made no sense whatsoever.
After much deliberation and soul searching they concluded this: You cannot just simply think and believe that because a given success recipe worked fabulously for one person who, is gleefully telling their story on stage, that the very same model will give you and everybody else in the room, the same fabulous results.
At the end of 2015 they chose to take a step back from the mainstream world of coaching and self-development as it traditionally exists today, so that they could conduct their own extensive research in to why so many of these supposed success programmes didn’t deliver what the buyers expected from them and what could be done to correct this?
After 24 months of questioning, researching, testing and rigorously interrogating all the various recipes they’d been exposed to during their intensive learning / interviewing cycle they concluded that whilst certain tried and tested life and business success principles are to be respected and honoured, the most important thing to remember is that no two people are alike, and, no two people’s journeys are alike.
Whilst a given success programme may bring with it certain important enlightening knowledge for the user or buyer, it is in the application of this knowledge where it all very much comes apart. That’s why these one-size-fits-all success programmes or recipes do not deliver – because even though they teach you a lot [i.e. they enable THE KNOWING] they do not spend early enough time teaching you how to apply this knowledge daily to get meaningful results [i.e. they disable THE DOING]. It is this inherently poorly managed Knowing-Doing-Gap which breaks and not makes, such programmes!